It’s Pervasive, Not Mobile

Similar to the point I made in the Finding Opportunities, Solving Problems post, framing the discussion around mobile computing misses the real point, the real opportunity. When we approach the issue as mobile computing/marketing/etc, we are essentially thinking once again in terms of channels. Good ideas and executions can, of course, come from such a … Continue reading It’s Pervasive, Not Mobile

Finding Opportunities, Solving Problems

I attended the first-ever Untether Talks these past two days, and @RetailProphet's presentation, Mobile Retail: the Destination is You, was worth reflecting on. @RetailProphet's key message was that mobile retail is not really about mobile as a medium. It's about finding those moments in a customer's life where there are opportunities for you to solve … Continue reading Finding Opportunities, Solving Problems