Thoughts on design
I recently had the good fortune to attend the first Untether Talks and experienced - yes, 'experienced' - @whurley's performance. Probably the point that struck home the most for me was the reminder that every idea needs a "Wow" and a "Why". What a beautifully succinct way to ensure that all ideas need to be … Continue reading A Wow & A Why
Similar to the point I made in the Finding Opportunities, Solving Problems post, framing the discussion around mobile computing misses the real point, the real opportunity. When we approach the issue as mobile computing/marketing/etc, we are essentially thinking once again in terms of channels. Good ideas and executions can, of course, come from such a … Continue reading It’s Pervasive, Not Mobile
I attended the first-ever Untether Talks these past two days, and @RetailProphet's presentation, Mobile Retail: the Destination is You, was worth reflecting on. @RetailProphet's key message was that mobile retail is not really about mobile as a medium. It's about finding those moments in a customer's life where there are opportunities for you to solve … Continue reading Finding Opportunities, Solving Problems
Andrea Ong 