Kim Godwin’s closing keynote for Day 1 of the Joint Futures conference in Helsinki, Finland on Sept 3, 2019,
Here’s what’s on the minds of my colleagues when we got together back in April 2019 to think about what our lives might be and feel like 30 years from now, and what our work and business might be like.
I’ll have more to share on my reflection, but the first thing I learned was how hard it was for us to empathize with our future selves. Futuring is hard, but it’s important and necessary work if we don’t want to end up living in scenarios our future selves and families wouldn’t want.
Jesse James Garrett’s Elements of User Experience has guided me in my practice for so long, it feels like a comfortable second skin. I continue to teach this model to new generations of designers whom I’ve had the privilege to coach and mentor.
For some time now, I’ve layered on my own flavour based on my personal field experience. I’ve drawn my design pyramid many, many times for different audiences (designers, product managers, business leads)…and in several different ways. At long last, I’ve gotten tired of drawing the thing over and over again, so I thought I’d commit a bit by publishing on my blog. For one thing, I can finally stop drawing it, at least for a while. For another, I’m curious as to how my own thinking will continue to evolve.
This is meant more for my own thinking and as a spark for those who are interested in casual intellectual conversation. It’s by no means meant as an improvement or commentary on Jesse’s work. Not by a long shot. It’s merely how I’ve used Jesse’s framework and forked it within and for my own practice.