Probably the point that struck home the most for me was the reminder that every idea needs a “Wow” and a “Why”.
What a beautifully succinct way to ensure that all ideas need to be outcome-driven. There are many ideas that are ‘cool’ (however we wish to define that word), that are ‘neat’, ‘exciting’, ‘innovative’, etc. What makes an idea a good one is a compelling ‘why’ – i.e. does it solve a problem, serve an unmet need?